“A DAY IN MY SHOES: L.A.-Part Deux” – Charity event for AVIVA
A photography shoot at Fred Segal ZEROMINUSPLUS-Santa Monica
May 8th, 2010 (Santa Monica, CA) … A remarkable photography shoot depicting women strutting their stuff will raise money for girls who need it the most when “A Day In My Shoes: L.A-Part Deux” begins with a photo shoot at ZEROMINUSPLUS in the “GOOD WORKS SPACE” for AVIVA young women’s shelter, from 10 am to 6 pm, at Fred Segal ZEROMINUSPLUS, 500 Broadway, Santa Monica.
The exhibit was conceived by photographer Amy Martin Friedman, who presented a similarly-themed pictorial in her hometown of San Francisco last year and LA earlier this year Feb 14th. “A Day In My Shoes: L.A-Part Deux.” depicts 25 Los Angeles women from a wide variety of backgrounds clad in personally meaningful footwear. Addionally 5/25 ladies are young women from the shelter who will don their favorite pair of shoes and partake in this amazing experience. Each photograph is anonymous with no faces and will accompanied by a brief story of their “struggles, courage, and passion later this year for an October exhibit. “Subjects include a mother who walked away from her first love to find her real first love-herself; A breast cancer survior dealing with the chemo and still having the gumption to put heels on to find true beauty in herself; A mother struggling with her own mother’s illness and cherishing each moment she has with her.
Proceeds from this next event will benefit Aviva Family and Children’s Services, a 501(c)(3) non-profit ; The mission of Aviva Family and Children’s Services is to provide a comprehensive range of diverse and culturally sensitive therapeutic and educational programs to help at-risk, emotionally distressed, abused, and neglected youth – as well as their families – function more effectively as individuals and within the family and community.
Darrylynn Kaun owner of Fred Segal-ZEROMINUSPLUS has developed a community area called “GOOD WORKS SPACE”. “We’re devoting our storefront to three things: Inspiration. Self-expression. Contemplation. Good Works Space at Zero Minus Plus lets organizations bring their causes to life. It’s a room that invites discovery and reflection. And where we can challenge our friends and customers to think differently and act boldly. Good Works Space hosts worthy causes, fundraisers and special events throughout the year.”
Ms. Martin Friedman specifically selected Mother’s Day weekend as the date to photograph the ladies. “This project is all about women helping women and what better way to do that; by honoring our moms. I have two times a year that this project can take place, Mother’s Day honoring the women in our lives and Valentine’s Day-loving yourself and being your own Valentine! Each one of these stories should inspire all of us to move on, be strong, desire success, stand our ground, and believe in ourselves.”
Look for more information to follow for the October event and the debut of these 25 photographs of the ladies!
http://www.martinfriedmanphotography.com/A_day_in_my_shoes.html
http://www.avivacenter.org/
http://www.goodworksspace.com
